Food Content Creation Services
Are you looking to inspire new audiences and increase your brand awareness? SALT Creative Studio is here to unlock your brands potential. Just as salt elevates a dish, SALT Creative will elevate your recipe content and season it to perfection.
Book a taste test of our packages below.
Services then move onto a monthly retainer (minimum 3 month commitment)
Once a Month
1x Recipe Package
This package is perfect for small businesses, or for those that already have a few content creators on the go. Test out what it’s like to work together and give your audience a new recipe to try each month.
-
Recipe development
Concept creation, props and styling
1x <1 minute step-by-step recipe video
1x <10 second teaser trailer video
5x high-quality images for website and social media use
Detailed recipe + instructions
Basic pantry staple ingredients included - a food budget for additional ingredients will be agreed upon prior to shooting and invoiced to client
Licensing for website, email marketing + social media use, including ads.
Once a Fortnight
2x Recipe Package
Invest in delivering 2 new recipes per month to your audience. Perfect for businesses who are wanting to showcase their recipes on more than one platform and provide new recipe more frequently. Designed to increase traffic to your page. This full service package will help you promote recipe content across multiple channels, build your mailing list and increase website clicks.
-
Recipe development
Concept creation, props and styling
2x <1 minute step-by-step recipe video
2x <10 second teaser trailer video
10x high-quality images for website and social media use
Detailed recipe + instructions
Nutritional breakdown, calories and macronutrients
Suggested social media captions + hashtags
Basic pantry staple ingredients included - a food budget for additional ingredients will be agreed upon prior to shooting and invoiced to client
Licensing for website, email marketing + social media use, including ads.
Once a Week
4x Recipe Package
Designed for bigger brands that want to deliver new recipe content on a weekly basis. Brands that want to be known for their creative recipes and be visible in front of a large audience. You want to deliver consistent branded content through all areas of your business. Blogs, apps, website, social media etc. Build your community of foodies who look to you for consistently good recipe ideas.
-
Recipe development
Concept creation, props and styling
4x <1 minute step-by-step recipe video
4x <10 second teaser trailer video
20 x high-quality images for website and social media use
Detailed recipe + instructions
Nutritional breakdown, calories and macronutrients
Suggested social media captions + hashtags
Curated monthly content plan template
Basic pantry staple ingredients included - a food budget for additional ingredients will be agreed upon prior to shooting and invoiced to client
Licensing for website, email marketing + social media use, including ads.
Additional Services
Product in-use Video
Ideal for showcasing simple recipes or products in use. Think your chilli oil drizzled over eggs. Simple recipes requiring 15 minutes or less
-
1x 10-30 second video
Licensing for website, email marketing + social media use, including ads.
Price does not include ingredient cost - a food budget will be agreed upon prior to shooting and invoiced to client
Product Unboxing Video/UGC Ad
Want some UGC footage of your product being unboxed? An ad discussing the features and benefits?
-
1x 10-30 second video
Follow an ad narrative? Hook, Problem, Features/Benefits, Solution, Call to Action.
Licensing for website, email marketing + social media use, including ads.
Styled Food Photography
Need to update your website images and ecommerce photos?
Quoted on request
-
1x 10-30 second video
Follow an ad narrative? Hook, Problem, Features/Benefits, Solution, Call to Action.
Licensing for website, email marketing + social media use, including ads.
How it Works
-
1.
Purchase your chosen package from the menu above
-
2.
Fill out the questionnaire that will be emailed to you and book in a discovery call
-
3.
The shoot begins!
Hey there! I’m Susan.
I’m a Nutritionist and passionate foodie specialising in creating drool-worthy video content for food brands.
Whether it’s whipping up easy-to-follow recipes, showcasing products in engaging videos, or curating a gallery of natural-light food photography, I’m dedicated to making your brand shine and become a household favourite.
With a background in Visual Communication and Graphic Design and a Bachelor's Degree in Food and Nutrition, I am equipped with all the skills to bring your recipe content dreams to life.
FAQs
-
We operate by providing content on a monthly basis. All content is created and sent to you for approval by the 20th of each month, this allows ~10 days for any changes to be addressed and ready for posting by the 1st of the next month.
-
Content is delivered via a shared WeTransfer portal. The client has the opportunity to provide direct feedback within this portal and can download their content at the highest quality.
-
The client is responsible for posting the content. Depending on the package you have chosen, SALT Creative Studio will provide suggestion captions and a strategic content plan with posting calendar, however it is still up to the client to post unless a seperate arrangement has been made
-
In some instances, SALT Creative Studio can provide an alternative package based on your unique business needs, however, we have worked really hard to provide a full service so that you can repurpose your recipe content far wider than just one video on Instagram. Having supporting photography can make the biggest impact - from having a styled cover image on your reel to keep your feed looking professional, to publishing your recipe on your website, sending it to your mailing list via email or even printing recipe cards to include at market stalls or in your deliveries. The possibilities are truly endless and a big reason why I include this in my packages..
-
As a Nutritionist and skilled home-cook, I draw upon my knowledge to create recipes that truly compliment your food product. My recipes are designed to inspire your audience and aid in your business success.